Boeing would not seriously pursue this if it did not deem it absolutely necessary
Conventional wisdom had it that Boeing’s recent woes would keep it from having the ability to afford developing an all-new aircraft within the foreseeable future, albeit it were strikingly necessary. But, as Aviation Week has reported, Boeing has begun talks with suppliers a few project built on its previous work for a replacement midmarket airplane, currently available technologies and an aggressive timetable (AW&ST Feb. 8-21, p. 12). This raises the very real prospect that the corporate may very well launch an aircraft within the not-too-distant future in spite of all the constraints. It is worth watching the long-term, strategic consequences of such a move—in other words, the sport theory behind it. to start out with the obvious: Boeing wouldn't seriously pursue this if it didn't deem it absolutely necessary to contain the already worrying loss of market share within the large-narrowbody segment, where the Airbus A321XLR is vastly outselling the 737-9 and 737-10. The p...